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“Associativism” is a systemic approach that allows preparing and instrumenting viable alternatives to overcome situations that the organization (business or institution), as an economic or individual social unit, cannot overcome or situations which can be overcome by the organization but with results that are not as good as those obtained in “association”.

Some generally reachable goals are:
1-greater operating efficiency
2-greater productivity
3-adaptation of the companies or institutions to the demands of quality, safety and technical, administrative and financial solvency
4-strenghtening of the institutions and companies 



1- From global to local (and vice versa)

Most national companies are small and mid size companies. Most large companies and institutions have, within their value chain, suppliers of goods or services that are small and mid size companies.

Most social institutions have an incomplete and inefficient organizational development.

In their role as generators of goods and services, they must meet the more demanding requirements of consumers or beneficiaries.

In order to meet the quality, safety, technology, costs and reliability conditions, it is possible to prepare associative strategies, as the scale to face these costs cannot be achieved individually (without this reducing the price competition in the case of companies or preventing facing the structural cost or financing in the case of social organizations).

There are multiple types of associativism ranging from a simple commercial or institutional agreement to the creation of new legal entities, considering the legally valid typologies.

All the cases will involve vertical or horizontal integrations, a combination of both making it possible to achieve scale economies, improve the organizational development and increase the commercial or social positioning.

2- A game in which everyone contributes and everyone wins

After the 1930 crisis, a period of concentration commenced in the USA, and, in Europe this period commenced after the Second World War. In the last 25 years, this trend accelerated at a world level (globalization).

Not all the business mergers or acquisitions are of an “associative” nature as, many times, a “war”, and not an “associativism”, logic (improperly called competition) prevails.

This is because the “managers” or persons in charge of advising the companies or institutions use logics and semantics acquired from the conflict theories.
The motto would be “someone always wins and someone always loses”.

These words, taken from the war logics as a strategy and tactic, were used to define “war-like” actions in a non-military field: the market (in the case of companies) or the search for funds (in the case of not-for-profit organizations or governmental entities). In the war logic “anything goes” in the war field in order to survive.

Almost all the players participated in this game (businessmen, consultants and consultancy agencies, investors, politicians, etc.), in a vision that framed a clear vision of conflict.

This mental position assumed, transmitted by the scholars, actually backfed and generated this reality but also created the seeds for its own destruction: an economy and a society of “winners” and “losers”.

The theories of conflict will be slowly replaced by those of consumption and genuine negotiation without manipulation.

This is the game I propose to build: We all provide our best ideas; we negotiate to find common interests knowing that there is an articulating and dampening element: the creation of value for the parties (not only quantifiable through profitability or income). All the players are relevant but we must play the same game knowing the game involves a training effort so that everyone can understand each other, which is the basis for reaching an agreement: the accurate understanding of reality with a holonomic vision.

“Competition” in terms of winners and losers no longer makes sense; however, competition does make sense in terms of having the aptitudes, skills and resources required, that is, “being competent”.

The game is not how to obtain the best portion of the cake but how to obtain a good size and tasty cake for everyone to have their portion.

3- Productivity, costs, organization and employment

Economic Sciences is a factual science that theorizes and simulates the reality of economic events through models.
However, these models are only abstract and simplified representations of reality and NOT REALITY ITSELF (reality is not an unemployment rate but the actual consequences of such rate on each human being, family member and society).

The world is going through a historic period of transition towards new ways of communications, social and political organization and economic structures.
Today, we can say, in the words of A. Machado: “…wanderer, there is no road, the road is made by walking”.

Our conceptual and professional contribution towards sustainable economic, social and human development lies on the search for “common” paths among the apparently opposed interests.

It means putting the company and other institutions as an organization within the social system for a complex goal: not only producing goods and services to make a profit.

In order to achieve a viable organization, we should produce the goods or provide the services required, thus ensuring quality, safety, reliability and cost parameters both for external customers and for internal customers.


How to instrument it?

Through INDUCERS of Associativism: the Large Industrial and Financial Companies, Not-for-Profit Organizations, Industry Chambers and the different levels of the State involved.

AND, MAINLY, with and between You… US




Synopsis: Some Possible Associative Strategies


Commercial Agreements

Vertical Integration

Horizontal Integration



Synopsis: Some strategies of the Organization as an Individual Unit and Functional Instruments to Address it from the Intraorganizational Associative Methodology  Approach.

Strategies as I.E.U.

Analysis of Structures
Analysis of Functions
Analysis of Processes
Analysis of Staff



Information technology
Commercialization technology
Production technology


Synopsis: Systemics of the analytical approach to Achieve Affordable and Sustainable Associative Processes in Economic Organizations and Institutions.

Situation Analysis

Weaknesses and
Strengths as an I.E.U.


Strategies as an I.E.U.


Associative Strategies

Commercial Agreement
Vertical Integration
Horizontal Integration


Synopsis: Possible Strategies from the Interorganizational Associativism Methodology Approach


Commercial Agreements


Vertical Integration

Value Chain
- Productive Processes
- Concurrent Services

Horizontal Integration

Value Chain
- Specialization
- Competition
- Diversification


- Political
- Commercial


Love, Associativism and Individuals
Love is a concept that, in principle, cannot be defined per se but through our interpretation and acceptance of any of its expressions.
Then, we can find different types of love: that of our parents (the love of a mother being different from the love of father), the filial love (that between siblings and other blood relatives); that deriving from an affective relation and shared experiences (friendship); romantic love (couples) and, within romantic love, any variation depending on the maturative stage of the person feeling it (adolescent, passional, mature, etc.).
The diversity of human beings, then, makes possible multiple and several expressions of love: what for some people is love for other people is another thing (for example, a mother who says “to love her child” but overprotects him/her thus preventing his/her development as a “person” and causing him/her psychological damage).

Why do we talk about LOVE?
Love is the conceptual, metaphysical basis of Associativism.
We can briefly say that:
Love is the strength or energy which allows self-organization to prevail over chaos, which allows EXPRESSION TO BE, indeed, NON EXPRESSION.
Then, the expression in the field of creation of Love is the association of elements giving origin to this reality, which enables the direction and sense that here and now the becoming can be perceived as IT IS.
One of these elements is the awareness of the BEING, which could be defined as the associative phenomenon which relates, in human beings, the physical (mind and body), emotional, and other dimensions.
A couple is the associative phenomenon which allows two individuals to procreate based on their supplementary sexual characteristics and creates the “small” company which is the family (with similar cultural, affective, emotional and physical functions).
Likewise, the family should support the “associative” process allowing the individual to “differentiate” and recognize the “common” things with its family, tribe, or “community”.

This is the “birth” of the SOCIAL BEING of the INDIVIDUAL, who, after going through the appearances of the differentiation exacerbated by the egocentric self, accepts, through the LOVE for the others, to limit its own expansion and share “realities”.

foreign trade | finanzas | marketing |  organization and systems |  integral planning | production |  human resources | safety and environment

The contents of this site may be freely used as long as the source (www.deinas.com.ar) and the author (LIc. Alejandro J. García) are mentioned.


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